Gotcha questions, information out of context... we have all seen well-intentioned interviews go sideways. On top of that, we have seen that advocacy marketing tactics have multiple ways of drawing on the emotion of the viewer...but not all tactics are equal. Join this session on 23 October to learn from Senior Communications and Advocacy Advisor, Sebastian Schonfeld, to learn about the power of hope-based messaging and how to conduct a successful interview with the media.